eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article..
Now deciding which format to use is up to you but each winning format has its pros and cons.
The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not need any special skill just to use a Word or Notepad program.
While the HTML eZine format requires a certain degree of HTML skills on your part, you have the option of adding sophisticated features to your eZine issues, making them more appealing to your subscriber thus increasing your readership value, just as a good website design does to a website.
You can decorate your eZine format, change your fonts, include pictures, and more. But the disadvantage of this is that they often get trapped into spam filters before they reach their subscribers’ inboxes.
The third and the one which is taken for granted among the 3 formats is the PDF eZine. Yes, publishing your eZine in PDF format does consume a lot of time and effort but, according to seo services, they often make up qualtiy in readership.
Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around.
Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website
However, you have the freedom to not necessarily follow one eZine format only, as some publishers today publish in more than one format.
